E-newsletters complement existing marketing strategies by driving traffic to websites and blogs; generating a greater volume of leads and sales.
They can be personalised; used to promote special offers and promotions; and distributed to contacts via email and social media.
Additionally, they provide useful data enabling you to target prospects effectively.
In a nutshell, e-newsletters are valuable tools that can establish your company as an industry authority and increase engagement with previous, current and potential customers.
In the year up to July 2011, we used e-newsletters and social media to engage with thousands of UK prospects for financial recovery specialists Insolvency and Law.
During the same period, we distributed a fortnightly entertainment and retail e-bulletin, Overground Online, to a database of 5,000 subscribers.
Overground's e-marketing campaign helped to increase sales by 70%.